Parker: Chipotle ex goes to dogs

Posted on June 04, 2010

Denver marketing man Jim Adams rode the Chipotle Mexican Grill rocket for 11 years while the company catapulted into the financial stratosphere. The big burrito chain's explosive growth was fueled at first by McDonald's investing in it, then a public offering in 2006 that saw the stock price rise 100 percent on the first day it hit the market.

Originally seen in The Denver Post (link)

But he opted to jump off the wild ride and left the company (in a mutual decision) in 2008.

"It was time for me and time for them," Adams said. "I wanted to spend a year goofing off. Fortunately, I could do that."

His Chipotle roots schooled Adams in founder Steve Ells' mission to use organic products and naturally raised meat whenever possible. Adams decided to translate that into making dog food.

"I had a Schnauzer who was toward the end of her life, so I switched her to raw dog food and saw a big improvement in her," said Adams, who recently started Redbud's Raw Dog Food, which will make its market debut from 8 a.m. to 1 p.m. Saturday at the Cherry Creek Farmer's Market.

The food, named after his dog Red, a long-haired Dachshund, is made from antibiotic-free chicken, ground chicken bone, and organic vegetables and fruit.

It comes in frozen 1-pound packages that sell for $5. Adams recommends serving a 20-pound dog roughly one-third of a cup twice a day.

"My dogs, Red and Ana, are huge fans," he said. "I got Ana (a wire-haired Dachshund) from a breeder in Arizona, and when we got her she didn't look so hot. I put her on raw food right away, and her coat got better and her eyes were bright."

Adams consulted a woman who shows dogs and who developed the recipe. The label features a silhouette of Red.

"Red's very, very handsome, by the way," Adams said. "He's a little bit arrogant."

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